With more and more lawyers finding their way online, lead generation for law firms has become all the more challenging today. The good news is there are concrete steps you can take to get ahead of your competitors.
Redesigning Your Website
Increasing leads for your law firm can start with your website. However, you may have to enlist the help of a professional web developer. You may need new functions and features, depending on the content management system (CMS) you’re currently using. And considering that most people use the Internet from their mobile devices nowadays, your developer will make sure that your website is also mobile-friendly.
But obviously, that doesn’t stop there. That website should be transformed into a lead generator, that is, by installing conversion opportunities like contact forms, call-to-action buttons and so on. Your phone number can be positioned on your top navigation bar, but take note that visitors will not always want to talk on the phone. Sometimes, they would rather communicate through email or live chat. Be sure to discover more here!
Content and SEO
When used to generate leads for your law firm, online content will work two ways: by providing information and building trust, and by making your website more visible on search engine results pages (whenever someone searches on legal services in your area).
Getting ranked well on the SERPs requires the use of SEO strategies, and don’t worry if you don’t know a thing about SEO. There are many providers of effective yet reasonably priced SEO services if you just look and do some research. But keep in mind that no SEO campaign will be good enough if you don’t have high-quality content and a content strategy to begin with. If your SEO provider does not offer content writing services, you can produce your content or hire a marketer instead. Before you take someone on board as content producer, check if they have experience making legal marketing copy.
Use Online Ads
As per recent studies, paid search ads substantially increase traffic to a website and bring a spike in that site’s exposure. However, when you decide to use digital ads, make sure they don’t bear on your “organic” techniques, like content marketing and SEO. Digital ads will provide new leads, but the moment your budget has been used up, they become useless. Therefore, think of these ads as supplementary to your other marketing activities. Nevertheless, they are still very effective in generating leads for legal services. For more ideas about lead generation, visit https://www.britannica.com/topic/advertising.
Working with a Lead Generation Service
Finally, though your firm may be composed of brilliant legal minds, online lead generation may be the farthest task that interests you. It’s not mentally challenging, but reaping good results sure calls for dedication and consistency. This is how relying on online lead generation services becomes a smart step. With one, you can trust that the leads will keep coming while you focus on performing your duties and responsibilities to your clients. Check this link to know more!